Ycat

PROMOTIONAL MERCHANDISE CATALOG (Ycat)

Our annual School & Office Merchandise Catalog II (Ycat) arrives in September with a focus on BTS 2nd Term, Year-End (Holiday) and Tax Season with special promotional pricing through the noted seasons.

Why You Want To Be In Ycat (Pdf)

Manufacturers, do you have a new product? Let WMA help you bring it to market. With five shipping centers strategically located across the country, we deliver to most retailers in just one or two days. Let us help get your companies' product into the marketplace faster and better than anyone else.

We produce two annual marketing "promotional" catalogs to introduce new products and to enhance on-going product visibility in the marketplace. To review details about Mcat (hits the street around the mid-February and addresses 1st Term BTS), please check out our Catalog menu option for Mcat.

The Ycat is a professional four-color piece that features displays of peggable and bulk products. WMA Members/Owners will individually or as a “group” selects the Sku’s they want in their particular version of Ycat (Expect a maximum of 3 catalog versions).

For additional information and insight, please click on the following links:

Ycat Basics (Pdf)
Ycat Manufacturer Terms (Pdf)

PROMOTIONAL PARTICIPATION

Once the Members have made their Sku selections, WMA-HQ will then approach each Manufacturer with an estimate of catalog space, and seek their approval/certification of the selected Sku’s, further securing the required sponsorship funding. Catalog Proposals, as we knew them, have been eliminated. Manufacturers can participate in markets that make sense for them; as all “current” Manufacturers are now eligible for inclusion in any given Ycat, even if they are conducting business with only one WMA member.

Manufacturers seeking to participate in WMA promotional catalogs for the first time should request participation packets. WMA will be most happy to assist with any questions or concerns you may have.

Manufacturers are also encouraged to provide WMA with new Sku’s/DY’s details and images as they become available. A simplified file is downloadable 24/7: http://www.wmaweb.com/catalogs.htm (Catalogs page) or by clicking here:

New/Add Sku's & DY's (Excel 2003/2007, 2010)

If you have any questions or comments we would like to hear from you!
Contact: Contact Us
Phone: 303/450-4218
FAX: 303/450-4121