SHORT HISTORY

In 1990 wholesaler-distributors from across the country joined forces and founded the Wholesale Marketing Alliance (WMA).  WMA Wholesalers specialize in the distribution of school, office, and related products for dealers/retailers to use as stock for resale.  We are strategically located across the United States (for better services and easier access.)

OBJECTIVES

The primary objectives of WMA are to:

• Develop & implement value added marketing strategies to better serve our mutual interest (retailers, members and manufacturers).

• Enhance marketing value and group buying power advantages.

• Provide a mechanism to offer our dealers/retailers opportunities not readily available otherwise.

• Benefit manufacturers by effectively providing quick national product exposure.

• Provide a national distribution network presence.

PRODUCT CATEGORIES

Merchandise is offered in the categories of office, collegiate, educational, stationery, engineering, drafting, computer accessories, art supplies, and related products. These categories include:

Writing Instruments & Accessories Calendars, Organizers, & Reference Books Presentation & Visual Products Desk Accessories & Lighting Forms & Accounting Supplies Business Cases & Travel Accessories Computer & Typewriter Supplies/Etc. Electronics, Calculators, Telephones, Etc. Apartment Living & Dorm Supplies	Paper, Labels, & Accessories Binders & Accessories General Business Supplies Filing Products & Organizers Art and Craft Supplies Drafting & Engineering Supplies Teacher Aides Specialty Items Warehouse Supplies

WMA ADVANTAGE

WMA members remain independent and uniquely responsive to a dynamic marketplace.

• National product support through seven partnering wholesalers with innovative promotions directed towards repeat sales for our dealer/retailer partners.

• In-store service by an experienced wholesale sales staff of over 100 nationwide.

• Immediate support and market introduction of new products and displays.

• National marketing catalogs and promotions with regional distribution & sales support.

• Centralized feedback to the manufacturer regarding product, dealer, and pricing issues.

DEALER/RETAILER BENEFITS

• You purchase product packaged the way you need it… bulk, carded or in displays.

• You can purchase in broken case lots.

• Your orders are shipped, freight pre-paid, with low minimum orders.

• Order turn-around is quick and most orders are shipped the same day.

• Your unique needs are met by a salesperson knowledgeable in the products you sell.

PROMOTIONAL MERCHANDISE CATALOGS (Mcat & Ycat)

We produce two annual marketing “promotional” catalogs to introduce new products and to enhance on-going product visibility in the marketplace.

• Our School & Office Merchandise Catalog (Mcat) is distributed annually in March, with a focus on Back-To-School promotions. Retailers use the Mcat for a full year and special promotional pricing is offered through the regular BTS season.

• Our annual School & Office Merchandise Catalog II (Ycat) arrives in September with a focus on BTS 2^nd Term, Year-End (Holiday), and Tax Season promotions. Retailers use the Ycat for six months (September until March) with special promotional pricing through the noted seasons.

The Mcat and the Ycat are professional four-color pieces that feature displays of carded and bulk products. To qualify, participating manufacturers need to be doing business with a minimum of three of our members. If a manufacturer is not currently doing business with at least three WMA members, they can request a proposal packet from WMA. A WMA committee will review the proposal for consideration.

PROMOTIONAL PARTICIPATION

Manufacturers seeking to participate in WMA promotional catalogs should request participation packets and plan to submit their proposals by the following dates:

• Mcat Invitation (August):  submit by September 20.    (Emphasis on regular BTS)

• Ycat Invitation (April): submit by May 15. (BTS 2^nd Term, Holiday, & Tax Season)

ANNUAL ILLUSTRATED PRODUCT CATALOG (Ecat)

WMA produces a customized annual Illustrated Product Catalog (Ecat) for each member.  Ecats are designed in four-color.  Ecat production is based solely on what Sku’s each member requests.  Each WMA member controls entry into the Ecat based on the number of products to be featured, product sales, and manufacturer catalog allowances.  Billing for Ecat production comes directly from the individual WMA members, NOT from WMA Headquarters.

• Ecat Invitation (January): submit by mid February.

Wholesale Marketing Alliance, Inc. (WMA)
Executive Director, Wayne D. Arnett
12835 East Arapahoe Road, Suite T2-500, Centennial, CO 80112
Phone: 303/450-4218  **  Fax: 303/450-4121
www.wmaweb.com