WHOLESALE MARKETING ALLIANCE, INC. (WMA)


SHORT HISTORY

In 1990 wholesaler-distributors from across the country joined forces and founded the Wholesale Marketing Alliance (WMA). WMA Wholesalers specialize in the distribution of school, office, and related products for dealers/retailers to use as stock for resale. We are strategically located across the United States (for better services and easier access.)

OBJECTIVES

The primary objectives of WMA are to:

PRODUCT CATEGORIES

Merchandise is offered in the categories of office, collegiate, educational, stationery, engineering, drafting, computer accessories, art supplies, and related products. These categories include:

Writing Instruments & Accessories
Calendars, Organizers, & Reference Books
Presentation & Visual Products
Desk Accessories & Lighting
Forms & Accounting Supplies
Business Cases & Travel Accessories
Computer & Typewriter Supplies/Etc.
Electronics, Calculators, Telephones, Etc.
Apartment Living & Dorm Supplies
Paper, Labels, & Accessories
Binders & Accessories
General Business Supplies
Filing Products & Organizers
Art and Craft Supplies
Drafting & Engineering Supplies
Teacher Aides
Specialty Items
Warehouse Supplies

WMA ADVANTAGE

WMA members remain independent and uniquely responsive to a dynamic marketplace.

  • National product support through seven partnering wholesalers with innovative promotions directed towards repeat sales for our dealer/retailer partners.
  • In-store service by an experienced wholesale sales staff of over 100 nationwide.
  • Immediate support and market introduction of new products and displays.
  • National marketing catalogs and promotions with regional distribution & sales support.
  • Centralized feedback to the manufacturer regarding product, dealer, and pricing issues.

DEALER/RETAILER BENEFITS

  • You purchase product packaged the way you need it… bulk, carded or in displays.
  • You can purchase in broken case lots.
  • Your orders are shipped, freight pre-paid, with low minimum orders.
  • Order turn-around is quick and most orders are shipped the same day.
  • Your unique needs are met by a salesperson knowledgeable in the products you sell.

PROMOTIONAL MERCHANDISE CATALOGS (Mcat & Ycat)

We produce two annual marketing “promotional” catalogs to introduce new products and to enhance on-going product visibility in the marketplace.

  • Our School & Office Merchandise Catalog (Mcat) is distributed annually in March, with a focus on Back-To-School promotions. Retailers use the Mcat for a full year and special promotional pricing is offered through the regular BTS season.
  • Our annual School & Office Merchandise Catalog II (Ycat) arrives in September with a focus on BTS 2nd Term, Year-End (Holiday), and Tax Season promotions. Retailers use the Ycat for six months (September until March) with special promotional pricing through the noted seasons.

The Mcat and the Ycat are professional four-color pieces that feature displays of carded and bulk products. To qualify, participating manufacturers need to be doing business with a minimum of three of our members. If a manufacturer is not currently doing business with at least three WMA members, they can request a proposal packet from WMA. A WMA committee will review the proposal for consideration.

PROMOTIONAL PARTICIPATION

Manufacturers seeking to participate in WMA promotional catalogs should request participation packets and plan to submit their proposals by the following dates:

  • Mcat Invitation (August): submit by September 20. (Emphasis on regular BTS)
  • Ycat Invitation (April): submit by May 15. (BTS 2nd Term, Holiday, & Tax Season)

Proposals - M/Ycat participation invitations, documents and forms are sent out via E-Mail. Proposals are submitted to WMA via E-Mail on or before the listed deadline.

Face-to-Face (FTF) Invitation - Holding a FTF meeting with a member of our Buying Committee (BCOM) is not required. However, we offer a standing FTF invitation to our manufacturing partners if anyone would like to meet face-to-face with a member of BCOM before submitting their proposal. FTF meetings must be scheduled in advance and must occur between September 1st and October 5th for Mcat and between May 1st and June 5th for Ycat. Members of BCOM are listed under our Organization menu option.

ANNUAL ILLUSTRATED PRODUCT CATALOG (Ecat)

WMA produces a customized annual Illustrated Product Catalog (Ecat) for each member. Ecats are designed in four-color. Ecat production is based solely on what Sku’s each member requests. Each WMA member controls entry into the Ecat based on the number of products to be featured, product sales, and manufacturer catalog allowances. Billing for Ecat production comes directly from the individual WMA members, NOT from WMA Headquarters.

  • Ecat Invitation (January): submit by mid February.

WMA Members


Dallas Pen Co. (Dallas, TX)
www.dallaspen.com
2955 Anode Lane (PO Box 540126)
Dallas, TX 75220
Phone: 214/350-0444
Service Wholesale, Inc. (Lebanon, OH)
www.servicewholesale.com
2825 Henkle Drive
Lebanon, OH 45036
Phone: 513/933-9042
Pens, Etc. (Chandler, AZ)
www.pensetc.com
6630 So. Ash Avenue
Chandler, AZ 85226
Phone: 480/831-9600
Variety Sales Co.(Miami, Florida)
www.varietysalesco.com
8125 N.W. 54th Street
Miami, FL 33166
Phone: 305/592-2462

Richard’s Pen Supply (Spokane, WA)
www.richardspen.com
North 118 Lee Street
Spokane, WA 99202
Phone: 509/534-3444

NOTE: Variety Sales does not participate in the UPS/MBE Program.

Wholesale Marketing Alliance, Inc. (WMA)
Executive Director, Wayne D. Arnett
12835 East Arapahoe Road, #T2-500, Centennial, CO 80112
Phone: 303/450-4218  **  Fax: 303/450-4121
www.wmaweb.com


[Home]] [About Us] [News] [Graphic Services] [Directory] [Organization] [Mfg. Info] [V-Partners] [Catalogs] [Images, Ads][Shows] [Mfg. Tools] [CAMEX] [Contact Us]

WMA Graphic Services logo
©2009 WMA Graphic Services, Inc. All Rights Reserved.