Mcat |
Be on the lookout! |  |
PROMOTIONAL MERCHANDISE CATALOG |
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WMA's annual promotional School & Office Merchandise Catalog (Mcat) hits
the street mid February each year. One of our primary marketing objectives is to
have Mcat distributed three weeks before the start of the annual Campus Market
Exposition (CAMEX) show since the campus marketplace accounts for about 50%
of our market. CAMEX is sponsored by the National Association of College Stores
(NACS).
Manufacturers, do you have a new product, let wMA help you bring it to market.
With seven shipping centers strategically located across the country, we deliver to
most retailers in just one or two days. Let us help get your companies' product into
the marketplace faster and better than anyone else.
Initial proposals to include our manufacturing partners in Mcat are due by
September 20th (see details below).
QUICK BACKGROUND
Annually we produce two marketing "promotional" catalogs each year to introduce
new products and to enhance on-going product visibility in
the marketplace. To
review details about Ycat (hits the street around the first of September each year),
please check out our Catalog menu option for Ycat.
- A significant focus of our School & Office Merchandise Catalog (Mcat),
distributed annually in mid February, is on Back-To-School promotions.
Special promotional pricing is offered through the regular collegiate BTS
season. However, retailers use Mcat as a critical reference source for a full
year. - Mcat is a professional four-color piece that features displays of peggable
and bulk products, but includes a wide range of open stock Sku’s as well. It is
important to know that displays are not normally shown in our annual full-line
“Illustrated Product Catalogs” - To qualify for Mcat participation, manufacturers normally need to be doing
business with a minimum of three of our members. If a manufacturer is not
currently doing business with at least three WMA members, they petition
WMA for proposal for consideration. - For additional information and insight, please click on the following:
- Mcat Basics (PDF)
- Mcat Manufacturer Terms (PDF)
Participation
Manufacturers seeking to participate in WMA promotional catalogs should request
participation packets and plan to submit their proposals as follows:
- Request Mcat Invitation By Late-August
- Submit by September 20.
Proposals - Mcat participation requests, invitations, documents and forms are
sent out via E-Mail. Proposals are submitted to WMA via E-Mail on or before the
listed deadline.
Face-to-Face (FTF) Invitation Option - Holding a FTF meeting with a member of
our Buying Committee (Bcom) is not required. However, we offer a standing FTF
invitation to our manufacturing partners if anyone would like to meet face-to-face
with a member of BCOM before submitting their proposal. FTF meetings must be
scheduled in advance and must occur before the end of the first week in October 5
(Mcat proposal submission deadline is extended to five working days after a FTF
meeting. Members of Bcom are listed under our Organization menu option.
If you have any questions or comments we would like to hear from you!
Contact: Contact Us
Phone: 303/450-4218
FAX: 303/450-4121
